Warren Consulting is a Salesforce Consultation business with a focus on nonprofits and accessibility. I created their visual identity with a mini logo suite, print-ready business cards, and web design assistance.
Logo Package
Business Cards
Design Process
Because this is a small business just starting out, we wanted to keep the logo fairly simple and name-forward. Based on my discussions with the client, we wanted the designs to be professional but friendly. I also played with including clouds in the branding as a nod to both Salesforce and lifting up communities.
For the brand colors, I wanted to use a split complementary palette of blues, greens, and oranges; blue for trust and reliability (and another nod to Salesforce), green for freshness and growth, and orange for friendliness and warmth. I presented the client with a few different options for shades and combinations before we both settled on the winning colors.
Web Design Highlights
The client opted for a Squarespace site so that they would be able to easily do any future updates themselves. They chose a template they liked and I updated it with their brand colors, copy, and images while keeping accessibility in mind.